Corporate Social Responsibility
Maybank
Malaysia's largest bank and financial group
Maybank is single-mindedly dedicated to serving its various stakeholders by creating sustainable value. But in doing so, we are profoundly conscious of the need to balance financial objectives against social and environmental responsibilities.
Striking the right balance is especially important as we expand across Asia, entering nations that are often developing rapidly, where corporate responsibility initiatives must be at once sensitive and effective.
We gain confidence, however, from a 51-year legacy of value-creation rooted in a tradition of nation-building. Our impressive credentials have won for us a solid reputation as a financial institution, particularly in Malaysia and Singapore.
Today, our people are united behind our mission to become a regional leader by humanising financial services across Asia; and this unity of aspiration has enabled us to launch cohesive and sustainable Group-wide initiatives.
As we expand our customer base, we are committed benefitting local communities by providing services on a personalised and differentiated level. Convenient access to funding combined with fair terms and pricing are fundamental to this commitment – which we also believe will strengthen our competitive edge.
Recognising the importance of constantly enhancing our social and environmental contributions both Group-wide and regionwide, in 2010 we set up the Maybank Foundation. The remit of the Foundation is to initiate and implement sustainable programmes that will have a measurable impact on the community and environment. A policy of close engagement with the community is a basic tenet of our approach, and neither the Foundation, the Group nor its people are afraid to get their hands dirty in a good cause.
Currently, working closely with the Group, the Foundation is reviewing and redefining its initiatives into distinct themes in order to help communities regionwide – and especially those in developing countries – to thrive sustainably.
Recognition of our dedication to building sustainability has come in many forms. Maybank ranks high in terms of employee engagement and brand status, and wins numerous awards for its customer service. This not only boosts our confidence but, more importantly, keeps us focused and on track.
By this time next year, I believe I will be able to report increasingly tangible progress in our social and environmental initiatives, complementing the economic value creation we are confident of delivering in the next twelve months.
Maybank is single-mindedly dedicated to serving its various stakeholders by creating sustainable value. But in doing so, we are profoundly conscious of the need to balance financial objectives against social and environmental responsibilities.
Striking the right balance is especially important as we expand across Asia, entering nations that are often developing rapidly, where corporate responsibility initiatives must be at once sensitive and effective.
We gain confidence, however, from a 51-year legacy of value-creation rooted in a tradition of nation-building. Our impressive credentials have won for us a solid reputation as a financial institution, particularly in Malaysia and Singapore.
Today, our people are united behind our mission to become a regional leader by humanising financial services across Asia; and this unity of aspiration has enabled us to launch cohesive and sustainable Group-wide initiatives.
As we expand our customer base, we are committed benefitting local communities by providing services on a personalised and differentiated level. Convenient access to funding combined with fair terms and pricing are fundamental to this commitment – which we also believe will strengthen our competitive edge.
Recognising the importance of constantly enhancing our social and environmental contributions both Group-wide and regionwide, in 2010 we set up the Maybank Foundation. The remit of the Foundation is to initiate and implement sustainable programmes that will have a measurable impact on the community and environment. A policy of close engagement with the community is a basic tenet of our approach, and neither the Foundation, the Group nor its people are afraid to get their hands dirty in a good cause.
Currently, working closely with the Group, the Foundation is reviewing and redefining its initiatives into distinct themes in order to help communities regionwide – and especially those in developing countries – to thrive sustainably.
Recognition of our dedication to building sustainability has come in many forms. Maybank ranks high in terms of employee engagement and brand status, and wins numerous awards for its customer service. This not only boosts our confidence but, more importantly, keeps us focused and on track.
By this time next year, I believe I will be able to report increasingly tangible progress in our social and environmental initiatives, complementing the economic value creation we are confident of delivering in the next twelve months.
